TEPEZZA - HORIZON THERAPEUTICS
LISTEN TO YOUR EYES
TEPEZZA is a prescription medicine that treats Thyroid Eye Disease (TED), a condition where your immune system mistakenly attacks the muscle and fat tissue behind your eyes, causing inflammation (redness and swelling) and scar tissue to form.
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The “Listen To Your Eyes” campaign consisted of a holistic approach to reach our target audience of Graves’ patients with eye symptoms as well as caregivers through multiple channels. These included TV, social, online banners/video/audio, printed brochures and more. Media placements and messaging targeted our patient population to be their own best advocate for treatment – know their potential risk, symptoms to look out for and seeing the right doctor who specialized in treating Thyroid Eye Disease (TED).
Role: Creative Director/Art
Agency: Area 23 FCB NY
CD Copy: Larry Kirschner
CD Art: Guy Mannshardt
GCD: David Adler
ECD: Jason Graff
CCO: Tim Hawkey
ACD: Conner Reilly
Photography: Sophy Holland
Director: Nathan Caswell
AV Producers: Jihane Ghostine,
Jack Hogan, Renee Jung
Production Studio: Public Records
