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LENOR - P&G

FLOWER

BUCKETS

The client brief was to create awareness for Lenor, a flower-scented laundry softener.

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We came up with the idea to replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets. Thus we've emphasized the flower fragrances of Lenor laundry softener in a free of charge and powerful way.

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Role: Senior Art Director

Agency: GREY WORLDWIDE, Romania

Senior CW: Alex Strimbeanu

CD: Claudiu Dobrita

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